TY - BOOK AU - CHEVERTON PETER;VELDE JAN PAUL VAN DER; TI - UNDERSTANDING PROFESSIONAL BUYER:WHAT EVERY SALES PROFESSIONAL SHOULD KNOW ABOUT HOW MODERN BUYER THINKS AND BEHAVES SN - 978-0-7494-6123-2 U1 - 658.8342 PY - 2011/// CY - NEWDELHI PB - KOGAN PAGE INDIA KW - "CONSUMER BEHAVIOUR,SALES MANAGEMENT" N1 - 607 ER -