TY  - BOOK
AU  - MATHUR U C 
TI  - BRAND MANAGEMENT
U1  -  658.827  
PY  - 2006///
CY  - DELHI
PB  - MACMILLAN PUBLISHERS INDIA LTD.
KW  - BRAND MANGEMENT
N1  - 2212 / 02/02/2011
ER  -