TY  - BOOK
AU  - ZEITHAML VALARIE A ,BITNER MARRY JO ,GREMLER DWAYNE D 
TI  - SERVICES MARKETING
U1  -  658.8  
PY  - 2011///
CY  - NEW DELHI
PB  - TATA MCGRAW HILL EDUCATION PRIVATE LIMITED
KW  - MARKETING MANAGEMENT
N1  - 10559 / 02/03/2011
ER  -