TY - BOOK AU - ETZEL MICHAEL ,WALKER BRUCE J ,STANTON WILLIAM J ,P TI - MARKETING U1 - 658.8 PY - 2010/// CY - NEW DELHI PB - TATA MC-GRAW HILL PUBLISHING COMPANY LTD KW - MARKETING MANAGEMENT N1 - 10560 / 02/03/2011 ER -