TY - BOOK AU - MELEWAR T C ,KARAOSMANOGLU ELIF TI - CONTEMPORARY THOUGHTS ON CORPORATE BRANDING AND CORPORATE IDENTITY MANAGEMENT U1 - 659.2 PY - 2008/// CY - ENGLAND PB - PALGRAVE MACMILLAN KW - PUBLIC RELATION N1 - 724 / 02/15/2011 ER -