TY  - BOOK
AU  - SHIMP TERENCE A 
TI  - ADVERTISING AND PROMOTION
U1  -  659.1  
PY  - 2007///
CY  - NEW DELHI
PB  - CENGAGE LEARNING INDIA PRIVATE LIMITED
KW  - ADVERTISING
N1  - 2216 / 02/23/2011
ER  -