TY  - BOOK
AU  - RUDANI R B 
TI  - BASICS OF MARKETING MANAGEMENT
U1  -  658.8 
PY  - 2009///
CY  - NEW DELHI
PB  - S. CHAND & COMPANY LTD.
KW  - MARKETING  MANAGEMENT
N1  - 2217 / 02/23/2011
ER  -