TY  - GEN
AU  - ZEITHAML VALARIE A. AND BITNER MARY JO. AND GREMLER DWAYNE D. AND PANDIT AJAY
TI  - SERVICES MARKETING : INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM
SN  - 978-0-07-070099-4
U1  - 658.89 (SER) 5
PY  - 2011///
CY  - NEW DELHI 
PB  - TATA MCGRAW HILL EDUCATION PRIVATE LIMITED
KW  - SERVICES MARKETING
ER  -