TY - GEN AU - BARNES CINDY AND BLAKE HELEN AND PINDER DAVID TI - CREATING AND DELIVERING YOUR VALUE PROPOSITION : MANAGING CUSTOMER EXPERIANCE FOR PROFIT SN - 978-0-7494-6090-7 U1 - 658.812 PY - 2010/// CY - LONDON PB - KOGAN PAGE LIMITED KW - CUSTOMER RELATIONSHIP MANAGEMENT ER -