TY  - GEN
AU  - SANEETHA K. (EDITOR)
TI  - WORD OF MOUTH MARKETING : CONCEPTS AND CASES
SN  - 978-81-314-2487-2
U1  - 659.1 
PY  - 2009///
CY  - HYDERABAD 
PB  - ICFAI BOOKS
KW  - ADVERTISING
ER  -