TY - GEN AU - POLONSKY MICHAEL JAY AND WALLER DAVID S. TI - DESIGNING AND MANAGING A RESEARCH PROJECT: A BUSINESS STUDENT'S GUIDE SN - 978-81-321-0577-0 U1 - 658.0072/Pol/Wal/16031 2 PY - 2010/// CY - NEW DELHI PB - SAGE PUBLICATION INDIA PVT LTD KW - BUSINESS RESEARCH METHODOLOGY ER -