TY  - GEN
AU  - KUMAR RAMESH S.
TI  - CONSUMER BEHAVIOUR AND BRANDING : CONCEPTS, READINGS AND CASES THE INDIAN CONTEX
SN  - 978-81-317-2236-7
U1  - 658.8342 
PY  - 2009///
CY  - NEW DELHI
PB  - PEARSON EDUCATION IN SOUTH ASIA
KW  - CONSUMER BEHAVIOUR
ER  -