TY  - GEN
AU  - HUNT SHELBY D. AND BUSCH PAUL (EDITOR) AND SHETH JAGDISH N (EDITOR) 
TI  - LEGENDS IN MARKETING 
SN  - 978-81-321-0520-6
U1  - 658.8 
PY  - 2011///
CY  - NEW DELHI
PB  - SAGE PUBLICATION INDIA PVT LTD
KW  - MARKETING MANAGEMENT
ER  -