TY - GEN AU - HUNT SHELBY D. AND BUSCH PAUL (EDITOR) AND SHETH JAGDISH N (EDITOR) TI - LEGENDS IN MARKETING : MARKETING THEORY PHILOSOPHY OF SCIENCE CONTROVERSIES IN MARKETING VOL-3 SN - 978-81-321-0520-6 PY - 2011/// PB - SAGE PUBLICATION INDIA PVT LTD ER -