TY  - GEN
AU  - BLAKEMAN ROBYN 
TI  - INTEGRATED MARKETING COMMUNICATION : CREATIVE STRATEGY FROM IDEA TO IMPLEMENTATION 
SN  - 978-81-904-4548-1
U1  - 658.8 
PY  - 2007///
CY  - NEW YORK
PB  - PINNACLE 
KW  - MARKETING MANAGEMENT
ER  -