TY  - GEN
AU  - HAIG, MATT
TI  - BRAND FAILURS: THE TRUTH ABOUT THE 100 BIGEST BRANDING MISTAKES OF ALL TIME
SN  - 978-0-7494 62994
U1  - 658.827 
PY  - 2011///
CY  - LONDON
PB  - KOGAN PAGE LIMITED
KW  - BRAND MANAGEMENT
N1  - 18/11-JULY-11; APNA BOOK SUPPLIERS
ER  -