TY  - GEN
AU  - HAIG, MATT
TI  - BRAND SUCCESS: : HOW THE WORLD'S TOP 100 BRANDS THIRIVES AND SURVIVE
SN  - 978 0 7494 6287 1
U1  - 658.827 
PY  - 2001///
CY  - LONDON
PB  - KOGAN PAGE LIMITED
KW  - BRAND MANAGEMENT
N1  - 18/ 28-JULY-11; APNA BOOK SUPPLIERS
ER  -