TY  - GEN
AU  - HARISH, R.
TI  - BRAND ARCHITECTURE: CONCEPTS AND CASES
SN  - 978-81-314-1595-5
U1  - 658.827 
PY  - 2005///
CY  - AGARTALA
PB  - THE ICFAI UNIVERSITY PRESS
KW  - BRAND MANAGEMENT
N1  - 225/ 30-JULY-11; THE ICFAI UNIVERSITY PRESS
ER  -