TY  - GEN
AU  - BOATWRIGHT, PETER 
AU  - CAGAN, JONATHAN
TI  - BUILT TO LOVE : CREATING PRODUCTS THAT CAPTIVATE CUSTOMERS 
SN  - 978-0-07-132111-2
U1  - 658.575 
PY  - 2011///
CY  - NEW DELHI
PB  - TATA MCGRAW HILL EDUCATION PRIVATE LIMITED
KW  - PRODUCT MANAGEMENT
N1  - 43/11-AUGUST-11; APNA BOOK SUPPLIERS
ER  -