TY - GEN AU - MALHOTRA, NARESH AU - SETH, JAGDISH AU - MILLER, GINA TI - LEGENDS IN MARKETING - VOL. 8: ETHICS, QUALITY OF LIFE, AND PEDAGOGY SN - 978-81-321-0517-6 U1 - 658.8 PY - 2011/// CY - NEW DELHI PB - SAGE PUBLICATIONS INDIA PVT. LTD. KW - MARKETING KW - ETHICS N1 - VAKRATUND BOOK HOUSE; 350/ 19-OCT-11 ER -