TY - GEN AU - SHETH, JAGDISH N. AU - MONROE, KENT B. TI - LEGENDS IN MARKETING- VOLUME 1: PROCESSING OF PRICE INFORMATION SN - 978-81-321-0518-3 U1 - 658.1 PY - 2011/// CY - NEW DELHI PB - SAGE PUBLICATIONS INDIA PVT. LTD. KW - MARKETING KW - PRICING N1 - VAKRATUND BOOK HOUSE; 462/ 07-DECEMBER-2011 ER -