TY  - GEN
AU  - SHETH, JAGDISH N.
AU  - MONROE, KENT B.
TI  - LEGENDS IN MARKETING- VOLUME 4: PRICE FAIRNESS
SN  - 978-81-321-0518-3
U1  - 658.8 
PY  - 2011///
CY  - NEW DELHI
PB  - SAGE PUBLICATIONS INDIA PVT. LTD.
KW  - MARKETING
KW  - PRICING
N1  - VAKRATUND BOOK HOUSE; 462/ 07-DECEMBER-2011
ER  -