TY  - GEN
AU  - MADDOCK; G. MICHAEL
TI  - BRAND NEW : SOLVING THE INNOVATION PARADOX - HOW GREAT BRANDS INVENT AND LAUNCH NEW PRODUCTS, SERVICES AND BUSINESS NODELS 
SN  - 978-0-470-64359-4 
PY  - 2011///
PB  - JOHN WILEY AND SONS LTD. PUBLICATION 
ER  -