TY - GEN AU - PEPPERS, DON TI - MANAGING CUSTOMER RELATIONSHIP : A STRATEGIC FRAMEWORK SN - 978-0-470-42347-9 U1 - 658.812 PY - 2011/// CY - ONTARIO PB - JOHN WILEY AND SONS LTD. PUBLICATION KW - CUSTOMER RELATIONSHIP MANAGEMENT N1 - CRB/ 4698/ 6-JANUARY-12; Books World Enterprises ER -