TY  - GEN
AU  - MITTAL, ARUN
TI  - ADVERTISING AND SALES PROMOTION:  INTEGRATED MARKETING COMMUNICATION TEXT AND CASES 
SN  - 81-89547-42-9
U1  - 659.1 
PY  - 2008///
CY  - NEW DELHI
PB  - WISDOM PUBLICATIONS
KW  - ADVERISING
KW  - SALES PROMOTION
N1  - 1948/ 23-NOV-11; VAKRATUND BOOK HOUSE
ER  -