TY  - GEN
AU  - GUPTA, S. L. 
TI  - MARKETING OF SERVICES: TEXT AND CASES 
SN  - 978-81-910642-9-2
U1  - 658.8(SER) 
PY  - 2011///
CY  - NEW DELHI
PB  - INTERNATIONAL BOOK HOUSE PVT. LTD.
KW  - SERVICES MARKETING
N1  - 1948/ 23-NOV-11;  VAKRATUND BOOK HOUSE
ER  -