TY - GEN AU - KASH, RICK AU - CALHOUN, DAVID TI - HOW COMPANIES WIN: PROFITING FROM DEMAND-DRIVEN BUSINESS MODELS NO MATTER WHAT BUSINESS YOU'RE IN SN - 978-0-06-200045-3 U1 - 658.4012 PY - 2010/// CY - NEW YORK PB - HARPERCOLLINS PUBLISHERS KW - BUSINESS STRATEGY N1 - 1297/ 25-NOV-11; BOOKS 4 SUCCESS ER -