TY  - GEN
AU  - ELLIOTT, RICHARD
AU  - PERCY, LARRY
TI  - STRATEGIC BRAND MANAGEMENT
SN  - 978-0-19-926000-3
U1  - 658.827 
PY  - 2007///
CY  - NEW DELHI
PB  - OXFORD UNIVERSITY PRESS
KW  - BRAND MANAGEMENT
N1  - BOOK BASE; 11192/ 17-DECEMBER-11
ER  -