TY  - GEN
AU  - YIP, GEORGE S.
AU  - BINK, AUDRY J. M.
TI  - MANAGING GLOBAL CUSTOMER: : AN INTEGRATED APPROACH
SN  - 978-0-19-922983-3
U1  - 658.812 
PY  - 2007///
CY  - OXFORD
PB  - OXFORD UNIVERSITY PRESS
KW  - CUSTOMER RELATIONSHIP MANAGEMENT
KW  - INTERNATIONAL BUSINESS ENTREPRISES
N1  - CONTINENTAL BOOK SUPPLIERS; C/8355/ 31-DEC-11
ER  -