TY  - GEN
AU  - MADDOCK; G. MICHAEL
TI  - BRAND NEW : : SOLVING THE INNOVATION PARADOX - HOW GREAT BRANDS INVENT AND LAUNCH NEW PRODUCTS, SERVICES AND BUSINESS NODELS 
SN  - 978-0-470-64359-4 
U1  - 658.827 
PY  - 2011///
CY  - NEW JERSEY
PB  - JOHN WILY AND SONS, LTD
KW  - BRAND MANAGEMENT
N1  - XII/ CRB/ 4670; BOOK WORLD ENTERPRISES
ER  -