TY - GEN AU - COLLIER; MARSHA TI - THE ULTIMATE ONLINE CUSTOMER SERVICE GUIDE: HOW TO GROW YOUR BUSINESS AND TRANSFORM YOUR BRAND THROUGH SMART COLLABORATION SN - 978-0-470-63770-8 U1 - 658.812 PY - 2011/// CY - NEW JERSEY PB - JOHN WILEY AND SONS, INC KW - BRAND MANANGEMENT N1 - CRB/ 4670/ JANUARY-12; BOOK WORLD ENTERPRISES ER -