TY - GEN AU - KARUNAKARAN, K TI - MARKETING MANAGEMENT : TEXT AND CASES IN INDIAN CONTEXT SN - 978-93-5024-086-1 U1 - 658.8 PY - 2011/// CY - MUMBAI PB - HIMALAYA PUBLISHING HOUSE KW - MARKETING MANAGEMENT N1 - A249199/ 4-FEBRUARY-12; HIMALAYA PUBLISHING HOUSE ER -