TY - GEN AU - CHERUNILAM, FRANCIS TI - INTERNATIONAL MARKETING : TEXT AND CASES SN - 978-81-8488-653-5 U1 - 658.848 PY - 2010/// CY - MUMBAI PB - HIMALAYA PUBLISHING HOUSE KW - INTERNATIONAL MARKETING N1 - A249262/ 10-FEBRUARY-12; HIMALAYA PUBLISHING HOUSE ER -