TY  - GEN
AU  - MOHR, JAKKI,  AND 
AU  - SENGUPTA, SANJIT
ED  - SLATER, STANLEY
TI  - MARKETING OF HIGH-TECHNOLOGY PRODUCTS AND INNOVATIONS
SN  - 978-81-317-6107-6
U1  - 658.8 
PY  - 2011///
CY  - DELHI
PB  - PEARSON EDUCATION LIMITED
KW  - MARKETING
ER  -