TY  - GEN
AU  - CHITALE, A. K.
AU  - GUPTA, RAVI
TI  - PRODUCT POLICY AND BRAND MANAGEMENT: : TEXT AND CASES 
SN  - 978-81-203-4075-6
U1  - 658.575 
PY  - 2011///
CY  - NEW DELHI
PB  - PHI LEARNING PRIVATE LIMITED
KW  - PRODUCT MANAGEMENT
ER  -