TY  - GEN
AU  - PANDA, TAPAN K 
TI  - MARKETING MANAGEMENT: : TEXT AND CASES 
SN  - 81-7446-548-0
U1  - 658.8 
PY  - 2007///
CY  - NEW DELHI
PB  - EXCEL BOOKS
KW  - MARKETING MANAGEMENT
ER  -