TY  - GEN
AU  - BUSINESS WORLD
TI  - THE MARKETING WHITEBOOK 2012-2013 : ONE -STOP GUIDE FOR MARKETERS 
SN  - 978-93-81425-01-5
PY  - 2012///
PB  - BUSINESS WORLD
KW  - RURAL MARKET
KW  - CONSUMPTION PATTERN
KW  - MARKETING
N2  - This book is focused this year on the share of the consumers' wallet. Anchored by essays from consumer experts, the 8th edition of this handy manual for marketers offers in depth analysis on new Indian consumers as well as the changing patterns of consumption spending. Based on current research from India's best known market research agencies and consultancies such as Technopak, KPMG, McKinsey & Company, Nielsen, PricewaterhouseCoopers, this book looks at the growing wallet share of sectors such as luxury, consumer finance, food and beverages, education, personal transport, travel and leisure enjoy. This edition also looks at the rapid growth in telecom, healthcare, home care services and products and of course ever-changing lifestyle spending patterns
ER  -