TY  - GEN
AU  - JONES, PHILIP JONES 
TI  - BRAND AS ENGINES FOR PROFIT
SN  - 978-1-25-900589-3
U1  - 658.827 
PY  - 2012///
CY  - NEW DELHI
PB  - TATA MCGRAW-HILL PUBLISHING COMPANY
KW  - BRAND MANAGEMENT
ER  -