TY  - GEN
AU  - MARKIDES, CONSTANTINOS C.
TI  - GAME CHANGING STRATEGIES: : HOW TO CREATE NEW MARKET SPACE ESTABLISHED INDUSTRIES BY BREAKING THE RULES
SN  - 978-0-470-27687-7
U1  - 658.4012 
PY  - 2008///
CY  - NEW YORK
PB  - JOSSY BASS
KW  - BUSINESS STRAEGY
ER  -