TY  - GEN
AU  - AAKER, DAVID A
TI  - MARKETING RESEARCH
SN  - 978-81-265-3118-9
U1  - 658.83 
PY  - 2011///
CY  - NEW DELHI
PB  - WILEY INDIA PVT. LTD
KW  - MARKETING RESEARCH
ER  -