TY  - GEN
AU  - GOLDENBERG, JACOB
TI  - CRACKING THE AD CODE
SN  - 978-1-107-64647-6
U1  - 659.1 
PY  - 2009///
CY  - NEW DELHI
PB  - CAMBRIDGE UNIVERSITY PRESS
KW  - CREATIVITY IN BUSINESS
KW  - ADVERTISING
ER  -