TY - GEN AU - GOLDFAYN, ALEX L TI - EVANGELIST MARKETING: WHAT APPLE, AMAZON, AND NETFLIX UNDERSTAND ABOUT THEIR CUSTOMERS ( THAT YOUR COMPANY PROBABLY DOESN'T) SN - 978-193666109-1 U1 - 658.8342 PY - 2011/// CY - DALIAS PB - BENBELLA BOOKS, INC. KW - CONSUMER BEHAVIOUR KW - CONSUMER SATISFACTION ER -