TY  - GEN
AU  - SILVERSTEIN, MICHAEL J ( et.al)
TI  - THE $10 TRILLION PRIZE: CAPTIVATING THE NEWLY AFFLUENT IN CHINA AND INDIA
SN  - 978-1-4221-8705-0
U1  - 658.84 
PY  - 2012///
CY  - BOSTON
PB  - HARVARD BUSINESS REVIEW PRESS
KW  - CONSUMERS
KW  - INDIA
KW  - CHINA
KW  - AFFLUENT CONSUMERS
KW  - ATTITUDE
ER  -