TY  - GEN
AU  - KUMAR, ARYA
TI  - ENTREPRENEURSHIP: CREATING AND LEADING AN ENTREPRENEURIAL ORGANIZATION
SN  - 978-81-317-6578-4
U1  - 338.04 
PY  - 2012///
CY  - NEW DELHI
PB  - PEARSON EDUCATION IN SOUTH ASIA
KW  - ENTREPRENEURSHIP
N1  - Preface

    Fundamentals of Entrepreneurship
    Entrepreneurship Development in Emerging Markets
    Entrepreneurial Leadership
    Creativity and Business Ideas
    Idea to opportunity
    Legal Aspects of Business
    Entrepreneurship and Intellectual Property Rights
    Business Plan
    Marketing Plan
    Operation and Production Plan
    Venture Team Building and Organizational Plan
    Insight from Financial Statements
    Financing Venture
    Launching a Venture
    Managing Growth
    Start-up to Going Public
    Revival, Exit and End to a Venture

N2  - Salient Features

• Extensive real-life cases to substantiate the concepts.

• Entrepreneurial check-lists to keep a tab on your progress.

• Profiles of successful business people and their mantras for success.

• Exercises and a series of questions to test your knowledge, analytical, thinking and application abilities.

• Edition provides powerful teaching and learning insights

ER  -