TY  - GEN
AU  - MISRA, S.K.: PURI, V.K.
TI  - ECONOMICS FOR MANAGEMENT: TEXT & CASES
SN  - 978-93-5024-214-8
U1  - 330 
PY  - 2004///
CY  - MUMBAI
PB  - HIMALAYA PUBLISHING HOUSE
KW  - BUSINESS ECONOMICS
KW  - CASE STUDIES
KW  - MACOECONOMICS
KW  - INDIAN ECONOMY
N1  -     Module 1: Introduction
    Introduction to Business Economics-Basic Concepts
    The Theory and Demand-The Theory of Consumer Behaviour
    The Market Demand

    Module 2: Theory of Production and Costs
    Production Function and the Law of Variable Proportions
    Return to Scale and Optimal Combination of Factors Returns to Scale
    Theory of Costs

    Module 3: Theory of Firm
    Perfect Competition
    Monopoly
    Monopolistics Competition
    Oligopoly-Non-Collusive and Collusive
    The Neoclassical Theory of the Firm: The Marginalist Controversy
    Average-Cost Pricing
    Theory of Limit Pricing
    Managerial Theories of Firm
    Behavioural Theories of the Firm

    Module 4: Macroeconomic Analysis
    Macroeconomic Concepts and National Income Accounting
    Equilibrium Income and Output
    Theory of Multiplier
    IS-LM Analysis
    Monetary and Fiscal Policy in IS-LM Framework and Supply Side Economics
    Umemployment
    Theory of Inflation

    Module 5: Indian Economy
    Indian Economy Characteristics, Features and Changing Scenario
    Agricultural Sector in the Indian Economy
    The Industrial Sector
    The Foreign Trade Sector
    Structural Adjustments Since 1991 

Cases Studies and Applications
Module 1 : Introduction (Consumer Behaviour)
Module 2 : Theory of Production and Costs
Module 3 : Theory of Firm
Module 4 : macroeconomic Analysis


N2  - The present book Economics for Management has been prepared keeping in view the requirements of the MBA students of various Universities.
The book discusses the principles of microeconomics and macroeconomics in detail. The discussion has been divided into four modules : Module 1 on `Introduction` consists of three chapters explaining the basic concepts of business economics and the fundamentals of demand including cardinal and ordinal utility approach, revealed preference theory, elasticity of demand, recent developments in the theory of demand etc. Module 2 on `Theory of Production and Costs` consists of three chapters devoted to the discussion of the laws of production, isoquants, returns to scale and various cost concepts (including a discussion on recent developments in the theory of costs, engineering cost curves, shapes of cost curves and decision making etc.) Module 3 on `Theory of Firm` is the largest module consisting of nine chapters spread over almost 200 pages. In addition to a discussion of price determination under various market forms (perfect competition, monopoly, monopolistic competition and oligopoly), this module also takes up for discussion the marginalist controversy, average cost pricing, limit pricing, managerial theories of the firm and behavioural theories of the firm. Module 4 on `Macroeconomic Analysis` discusses the various concepts used in macroeconomics, national income accounting, determination of equilibrium level of national income and output, theory of multiplier, IS-LM analysis, supply side economics, unemployment and inflation. All difficult concepts have been explained in a clear and concise manner and important statements have been highlighted separately in shaded boxes for the benefit of students.

ER  -