TY  - GEN
AU  - TANEJA, SATISH
TI  - ENTREPRENEUR DEVELOPMENT
SN  - 978-93-5097-199-4
U1  - 338.04 
PY  - 2010///
CY  - MUMBAI
PB  - HIMALAYA PUBLISHING HOUSE
KW  - ENTREPRENEUR DEVELOPMENT
KW  - INTRAPRENEURSHIP
KW  - CASE STUDY
N1  -     What is Entrepreneurship
    Entrepreneurial Values and Attitudes
    Creativity, Innovation and Idea Generation
    Entrepreneural Motivation
    Environmental Barriers
    Women Entrepreneurship
    Intrapreneurship
    Stages for Starting a New Venture
    Franchising
    Entrepreneurial Buy-Ins
    Marketing Concepts for Entrepreneurs
    Operations Management
    Financial Management
    Sources of Finance
    Human Resource Management and Legal Aspects
    Intellectual Property Rights
    Problems of New Ventures
    Institutional Support For New Ventures

    Integrated Case Study-1
    Integrated Case Study-2
    Integrated Case Study-3
    Integrated Case Study-4
    Integrated Case Study-5
    Success Stories
    Feasibility Report-1
    Feasibility Report-2
    Bibliography


N2  - Entrepreneur is presently at the crest of popularity. In India a large number of people are seeking entrepreneurship as career option. Increasing number of eructated youth, are getting attracted towards entrepreneurship and are setting up their business ventures. The management schools have also focused their attention to entrepreneurship and the art of creating a new venture.

The management studies should realize that in this dynamic, fast changing and competitive environment the corporate organization are looking for business leaders rather then manager of yore years. The managers have to train themselves as `Intrapreneurs`-Entrepreneurs within the constraint of the organizations. Hence, there is a full chapter on Corporate Entrepreneurship.

"Intellectual Property Rights" Knowledge of intellectual property rights has become essential for all entrepreneurs marks, Geographical indicators and copy rights. It will assist the entrepreneurs in being on the right side of the law and developing IPR strategies for their ventures.

The chapter on "Barriers to Entrepreneurship" includes barriers to specific groups particularly `women` and Minorities
ER  -