TY  - GEN
AU  - MITHANI, D.M.
TI  - MANAGERIAL ECONOMICS
SN  - 978-93-5024-827-0
U1  - 331.152 
PY  - 2000///
CY  - MUMBAI
PB  - HIMALAYA PUBLISHING HOUSE
KW  - MANAGERIAL ECONOMICS
N1  -     The Nature and Significance of Managerial Economics
    Basic Concepts, Tools and Techniques of Analysis
    Market Demand Analysis
    Theory of Consumer Demand
    Elasticity of Demand
    Demand Estimation
    Demand Forecasting and Demand-Led Business Strategy
    Production Analysis
    Supply Analysis
    Cost Analysis
    Economies of Scale and Scope
    Revenue Analysis
    Market Morphology
    Competitive Equilibrium Price
    Objectives of the Firm
    Break-even Analysis and Cost Control
    Theory of Profit Maximisation: Conditions for Equilibrium of a Firm
    Equilibrium of the Firm and Industry under Perfect Competition
    Monopoly Pricing and Output Equilibrium
    Price Discrimination (Discriminating Monopoly)
    Monopolistic Competition
    Oligopoly Market
    Pricing Policy and Methods
    Profit Policy and Profit Planning
    Rudimentary Project Planning and Capital Budgeting
    Government and Market Economy: Key Issues
    Characteristics of K-Economy in New Economic Order
    Business Cycles
    Inflation
    Linear Programming
    Elementary Input-Output Analysis
    Case Study Folio


Appendices
Select Readings and References
Index


N2  - Managerial Economics is both a challenging and a rewarding subject. Managerial Economics, Business Economics, Economics for Business and Management or Economics of the firm are the synonyms of courses commonly designed in Applied Economics under the curriculum of management studies. This book caters to such common need of the subject taught in Management Faculties of the Institutes and Universities in India and other developing Asian countries.
In this volume, Dr. Mithani in his intimate style presents a comprehensive and lucid exposition of the theory and tools of managerial economic analysis with their practical applications. His approach provides a unique integration of cases and the text in a meaningful way to understand real business economy.
The book will have utility for the students of Master`s courses in management studies [MBA, MMS, M.Sc management, etc.] as well as professional courses in engineering, public administration, banking, etc. and competitive examinations like C.A., CFAI, etc. In this edition, the UGC Model Curriculum 2002 for M.Com. (MC 1.3 Managerial Economics) is covered. It can also be used by undergraduate students of commerce and economics in a selective manner
UR  - www.himpub.com/manual/peb054
ER  -