TY  - GEN
AU  - APPANNAIAH, H.R.: REDDY, P.N.: SHANTHI, S.
TI  - ECONOMICS FOR BUSINESS
SN  - 978-93-5024-445-6
U1  - 330 
PY  - 2004///
CY  - MUMBAI
PB  - HIMALAYA PUBLISHING HOUSE
KW  - ECONOMICS FOR BUSINESS
KW  - PRICING THEORY
KW  - INDIA
KW  - ECONOIMETRICS
N1  -     Economics for Business
    Economic and Econometric Models
    The Theory of Consumer Behaviour
    Demand Analysis
    Demand Forecasting
    Revenue Analysis and Linear Programming
    Production Analysis
    Cost Analysis
    Market Structure
    Equilibrium of a Firm Under Perfect Competition
    Pricing Under Monopoly and Monopolistic Competition
    Pricing Under Oligopoly
    Neoclassical Theory of Firm
    Pricing Theories − Various Models
    Managerial Theories of a firm
    Pricing Methods, Policies and Practices
    Circular Flow of Income
    National Income Analysis
    Macro Economic Policies and Balance of Payments
    Inflation
    Unemployment
    Consumption Function
    Rational Expectations
    Supply Side Economics
    Indian Economy − Planning Era
    Characteristic of Indian Economy
    Development of Indian Economy(Sector Wise Analysis)
    Highlights of Developmental Activities of Indian Economy (2003-2004)
    Case Studies
    Bibliography and References
    Objective Questions
    Question Papers


N2  -  Today, in every curriculum of business education of any University or any autonomous school of business, business economics is studied as a core subject. This title "ECONOMICS FOR BUSINESS" covers both micro economic aspects and deals with the application of economic laws to business problems and cater to the needs of all business economics students. Every economics law has been analysed with graphs. Quantitative techniques are also used wherever necessary to understand the application of an economic law. Some case studies are also given to give an insight into business problem and how an economic law can solve it. Chapter summaries are included to know the Central theme of each chapter. Study questions are incorporated at the end of each chapter for self evaluation. Many works on the subject were consulted while preparing this book.
 

ER  -