TY - GEN AU - HOFFMAN, MICHAEL R. TI - CUSTOMER WORTHY: WHY AND HOW EVERYONE IN YOUR ORGANIZATION MUST THINK LIKE A CUSTOMER SN - 978-0230-33054-2 U1 - 658.812 PY - 2010/// CY - NEW DELHI PB - PARAMOUNT MARKET PUBLISHING, INC. KW - CUSTOMER PERFORMANCE MEASUREMENT KW - CUSTOMER RELATIONSHIP MANAGEMENT ER -