TY  - GEN
AU  - EDWARD RUSSELL-WALLING
TI  - MANAGEMENT: 50 IDEAS YOU REALLY NEED TO KNOW
SN  - 978-1-78087-583-5
U1  - 658 
PY  - 2007///
CY  - LONDON
PB  - QUERCUS PUBLISHING PLC
KW  - MANAGEMENT
KW  - IDEAS
N2  - In 50 Ideas You Really Need to Know: Management Edward Russell-Walling demystifies the management concepts that any budding entrepreneur needs to grasp. In fifty bite-sized topics he expounds the wisdom of well-known business gurus, from Peters and Porter to Welch and Gates. Helpful theories and tools such as Ansoff’s Product/Market grid, the 4Ps, Boston Matrix, are clearly and simply explained. Russell-Walling also expands on management ideas such as branding, outsourcing, supply and demand, and covers the latest commercial concepts from the online world
ER  -